How To-Why Twitter Lists are Important to your Brand!
Posted by Rosemary Sorg
Twitter has recently rolled out a new feature which allows you to create lists of different tweets you are interested in categorizing. By now, all of you should have received the update. Some of you might be asking, “Why are these lists important and how will they impact my company, business and brand?”
I am here to give you 9 important reasons why you should pay attention to these lists.
- Lists Increase your REACH! That’s right, the number of followers should increase for you dramatically. Your growth will increase because of the gain of “eyes” that view these lists. Some people are reporting a gain of 1,000 followers within a short amount of time.
- Lists Help you Become the Source of Information! By creating lists with great content and relevant information You become the ” Thought Leader” and therefore, control the major portal of information for you followers!
- Lists Help to surface PR Opportunities! You create great lists that help to aggregate information. Example: Create a list with just bloggers and reporters! This list then becomes a great source of information for many of your followers!
- Lists Help to Personalize Your Company! You can create a lists of your companies employees. By aggregating their tweets, your followers can quickly pull the list and see what is going on or being shared by your employess. Connections can also be made this way!
- Lists Allow you to be more transparent! Share your lists with others on sites like Facebook and Listorious and make them Public! If you make them private, they don’t benefit anyon!
- Lists Monitor your lists! By monitoring whose lists you are on, you can see the additional Reach they give you!
- Lists Can Be Measured! Hubspot's Grader is also including the lists in their results!
- Lists Can be keyword optimized! Set up your lists based on your specific “keywords”! This will only help to build your company and your brand. Can google or other search engines pick up on these lists “keywords”? It’s too early too tell, but make no mistake this tool can only help you!
- Lists Are aggregators of information! Use them to your best advantage and jump in and start creating these lists. You can edit/delete if you make a mistake!
Hope this post was both useful and informative to you. My wish is that you can get excited about these lists once you see their true potential!